The ISA International Sign Expo wrapped up at the end of April 2011 with great success. Approximately 1,900 exhibitor booths in the Mandalay Bay Convention Center in Las Vegas, NV attracted over 19,000 visitors—a number that jumped from 16,900 in 2010.
What drew the crowds; perhaps the technology savvy vendors. Companies took to social media outlets such as Twitter and Facebook to attract potential buyers to their booths. Leading up the event, vendors teased followers with snippets of information ranging from new product launches to contests.
Once at the show, social media maintained a wide presence. Oracal USA featured quick response (QR) codes in its booth, which linked to featured products and professional vehicle wrappers’ Web sites. The company even hid a QR code, which they encouraged visitors to find to win a 25 yard roll of Oracal Series 970RA Wrapping Cast in matte black. At ISA’s main booth a widescreen monitor streamed live tweets, suggesting users include the hash tag #isa2011expo to get their 15 seconds of fame.
Many exhibiting vendors tweeted throughout the day to attract people to their booth; including Drytac Corporation, EskoArtwork,The Fletcher-Terry Company, Hewlett-Packard, MACtac Graphic Products, Oracal, Roland DGA Corporation, and Seiko Instruments USA, Inc. Embracing new technologies, Roland encouraged customers to visit the booth and enter to win an Apple iPad 2.
Digital Output interviewed several influential vendor partners to get their take on the industry and the feeling of optimism conveyed at the show. Many commented that after a few years of cautiousness, there is now pent-up demand for new products. Print providers flocked to this show—as they will to other upcoming events—to study new technology and ultimately purchase products ranging from new printers and ink sets to robust workflow solutions. This August read more about rejuvenation in our annual State of the Industry report.