By Cassandra Balentine
A range of wallcovering media is available. We discuss important considerations for media selection in retail and point of purchase (POP) environments in Digital Output’s June issue.
Here we highlight some options and what sets them apart from the completion.
Avery Dennison Graphics Solutions
Avery Dennison MPI 2600 Wall+Floor Film Series give design flexibility for the most ambitious indoor applications—offering reliable digital print performance, rapid application, and three beautiful textures, including unique canvas, crushed stone, and stucco.
Continental Grafix USA
Walk&Wall is the gold standard for one-step floor and wall graphics. It’s a textured, non-slip vinyl with fabric backing and repositionable adhesive. Walk&Wall is highly dimensionally stable for easy installation and removal and trusted to perform on the most critical applications. It is durable up to three years on vertical surfaces indoors and one year on vertical surfaces outdoors.
Interior surfaces love NatureWalk. It’s a recyclable polyester textile backed, one-step wall and floor solution. Easy to install with a removable grey adhesive that blocks out colors and designs behind the graphic. When it’s time to remove, it leaves almost no residue. Durable up to ten years on interior vertical surfaces.
When you need a solution that sticks to the unstickable, choose X-Treme. It’s a 4-mil white vinyl with a proprietary, removable adhesive. You can reposition X-Treme during installation and it is durable on interior and exterior vertical surfaces for up to five years. Its high dimensional stability and flexibility for extreme temperatures and LSE surfaces make it a solution for even your toughest challenges.
Get conformability without heat with FoilScape. It’s a smooth, printable coated aluminum designed for exterior wall applications. This high-performance media offers brilliant print quality for applications up to two years exterior durability. It’s easy to apply and remove and has great adhesion to a variety of exterior surfaces.
Drytac
Drytac’s wallcovering range gives printers and specifiers multiple solutions depending on the end use rather than forcing a one-material-fits-all approach.
For premium removable wall graphics, ReTac Smooth 150 stands out because of its ultra-removable adhesive, ease of repositioning, compatibility with major print platforms, and fire certifications for public spaces. It is especially effective for retail walls, murals, and campaign graphics where clean removal matters.
For more design-led interiors, ReTac Textures adds embossed finishes such as canvas, linen, and sand, giving wall graphics more visual depth and a more upscale decorative appearance. That helps retail brands create environments that feel less like temporary signage and more like integrated interior design.
For customers seeking a more sustainable option, Paper Fleece Air is a major differentiator. It is PVC-free, non-woven, dimensionally stable, and designed for long-term interior wallcoverings with a smooth satin finish and air-release liner for easier installation. That combination of print quality, appearance, and environmental positioning is a compelling advantage in modern retail interiors.
For short-term promotions and pop-up retail, SpotOn SynTac is another standout because its dot pattern removable adhesive makes installation fast, easy, and bubble free, while also offering a PVC-free polypropylene construction. That is particularly useful where retailers want quick campaign turns with clean removal.
Faze 3 SMS
PVC-free wallcovering media from Faze 3 SMS is engineered specifically for unparalleled cross platform compatibility on any wide format digital printer. The portfolio is designed to set benchmark performance standards for consistency and uniformity across all market sectors, while providing unparalleled breathability for natural mold and mildew resistance.
It offers a range of wallcovering solutions designed to meet different retail needs including DeCora, Tapestry, MetalX, and ProTex.
DeCora Peel-and-Stick Repositionable Wallcoverings are ideal for short-term retail promotions, seasonal campaigns, and wherever fast graphic changeouts are required. DeCora is designed to be easy to install and remove once the campaign or promotion has hit its mark.
Tapestry is a commercial-grade nonwoven wallcovering. Premium PVC-free media with a breathable, dimensionally stable, and smooth backing for maximum color fidelity, image acuity, in an easy to install package.
MetalX Metalized commercial Type I nonwoven wallcovering offers a unique metalized print surface in both gold and silver tone, on a proven natural nonwoven backing with 40 percent post consumer waste fiber content.
ProTex Traditional Fabric Backed Type II commercial wallcovering combines the consistent and proven cross platform print performance of its coated nonwoven facer with a traditional poly-cotton woven scrim backer for maximum Type II commercial performance in a 100 percent PVC-free alternative.
General Formulations (GF)
GF WallMark, GraphiTex, and RoughMark are all proven vinyl solutions built for applications in restaurant, retail, and POP graphics.
For permanent graphics on smooth, flat surfaces, GF 230 AutoMark paired with GF 240 matte laminate is a compelling cast vinyl alternative that works great for the application and at a price point that makes sense.
Jessup Manufacturing Company
One of the products Jessup is excited about is Floor2WallPro. What makes it different is its versatility. It is designed to work across floors, walls, and even counters, which allows printers and installers to use a single material for multiple applications.
It is a 17-mil, fabric-reinforced printable media with a matte finish, so it looks great and holds up well in demanding environments. It is easy to install, clean, and remove, and it leaves little to no adhesive residue, which is a big advantage for retail changeouts.
Another key benefit is its ability to adhere to a range of surfaces, including more challenging ones like carpet and drywall. That flexibility helps reduce inventory and simplifies decision-making for both printers and end users.
Mactac
Mactac offers several non-PVC, sustainable wall graphic media options, primarily within the IMAGin Simply Sustainable line, which features PET and polypropylene films. These PVC-free materials are designed for eco-friendly, high-quality wall graphics and window applications.
Metamark
Metamark’s MD-WA ‘WallArt’ Decor Wall Covering range with its textured weave or sand textured finishes provides an attractive appearance without lamination, and gives a highly vibrant print image. The MetaScape air release adhesive allows for ease of handling and a clean, trouble-free installation.
Monadnock Paper Mills, Inc.
Monadnock offers a portfolio of highly engineered, fiber-based substrates designed to support a range of retail wallcovering, signage, and environmental graphic applications. Rather than a single product solution, these materials are selected based on the specific needs of each installation.
For interior wall graphics and branded environments, Envi Wallgraphics provides a pre-pasted, removable wallcovering designed for commercial and retail spaces. It uses a water-activated adhesive system that supports straightforward installation and clean removal, making it well suited for large-scale murals and evolving retail environments.
Photo Tex Group, Inc.
Photo Tex combines a patented, removable acrylic adhesive with a true polyester fabric, creating a peel‑and‑stick media that installs easily, resists bubbling, and removes cleanly without damaging walls. It never shrinks, curls, or leaves residue, and it can be repositioned or reused without losing adhesion.
Its PVC‑free construction supports better indoor air quality and meets the environmental and safety standards increasingly required in retail spaces. Photo Tex also performs reliably in challenging conditions—cold installs, humidity shifts, and long‑term use—making it a trusted choice for retailers who need graphics that look premium, install quickly, and change out without hassle.
Sihl Inc.
Sihl’s wallcovering portfolio offers a range of PVC‑free, high‑quality materials designed for both commercial and residential spaces. What sets the collection apart is the combination of sustainability, durability, easy installation options, and premium print performance across multiple textures and constructions.
2502 WallBliss Spray & Stick is a smooth, 11-mil, PVC‑free nonwoven wallcovering that installs with just water, making application and removal fast and easy.
2503 WallBliss Fibrous is a textured, 15-mil, PVC‑free nonwoven with a luxurious, textile‑like feel that delivers high‑quality prints for both residential and commercial spaces.
2504 WallBliss Fibrous Spray & Stick is a textured, 14-mil, PVC‑free nonwoven that combines premium print quality with quick, water‑activated installation and easy repositioning.
2505 WallBliss Type II is a heavyweight, 20-mil, PVC‑free satin nonwoven designed to replace traditional vinyl Type II wallcoverings with strong durability and a premium finish.
2512 Design2Wall is a 13-mil, paper‑based wallcovering with excellent lightfastness, a soft suede look, and an ASTM E84 Class A fire rating for commercial use.
2528 Sleek is a 7-mil, bright white, ultra‑smooth pre-pasted wallcovering reinforced for durability and made from fiber‑based materials with ten percent post‑consumer waste.
3728 DMIBOP is a 11-mil, latex‑saturated, nylon‑reinforced wet‑strength paper offering a cost‑effective, vinyl‑alternative solution for murals, décor, and POP displays across multiple print platforms.
Ultraflex Systems, Inc.
Wallscapes EcoVantage Plus is a PVC-free, heavy-weight, nonwoven material consisting of a cellulose and polyester blend with a printable coating. This product can replace PVC and olefin-laminated products and passes ASTM E 84, with a Class A rating. It is formaldehyde-free and contains no phthalates, heavy metals, or PFA materials.
Jun2026, Digital Output
