By Melissa Donovan
From laminate to granite and everything in between, many materials are used for flooring. Digitally printed graphics for any type of floor—for example carpet—are possible thanks to advancements in media and adhesives and more importantly, the print service providers (PSPs) at the forefront, testing and re-testing floor graphics materials to see which works best.
Above: Enhance a Colour of Danbury, CT printed 3,500 square feet of carpet for the Delta Airlines Centennial Celebration in October 2025. The carpet transformed the entrance tunnel at Mercedes Benz Stadium with custom graphics and text displaying the history of the airline.
Enhance a Colour Corp. in Danbury, CT is proficient in creating graphics for all types of flooring, including carpet. In business since 1988, a staff of around 60 employees works out of one 145,000 square foot location.
While the visual solutions company is well-versed in floor graphics, this is 12 percent of its current business. Enhance a Colour is home to 23 different large format printers and each is complemented by a lineup of finishing services—CNC, laser, engraving, die cutting, waterjet cutting, as well as metal, sewing, and woodworking capabilities.
Other services offered include ten- and 16-foot wide dye-sublimated fabrics. A ten-foot printer from HP Inc. and another from Canon U.S.A., Inc. print UV blacklight ink. The 16-foot printers are ATPColor. A full-service sewing department features over eight machines.
For roll printing, Enhance a Colour has an impressive list of devices on hand including four Canon Colorado 1650 printers with UVgel ink, two printers from Durst Image Technology, US LLC, and two HP 64-inch latex printers.
Flatbed printers include three 120×88-inch Canon Arizona printers, two swissQprint Nyala printers equipped with seven colors, and a Mutoh America, Inc. ADA-compliant braille printer for raised ink textures. The flatbeds enable printing direct to glass, wood, metal, acrylic, and polycarbonate.
Floor It
Floor graphics are a lucrative part of the business. The application and the materials have improved greatly since it was first introduced 20-plus years ago.
“In the beginning, everything was trial and error. Many companies tried and quit. Imagine getting a call from an event where someone says the ink is coming off the carpet and peoples’ shoes are turning red. Or in another case, ink is not sticking to the vinyl and people are walking the images off the vinyl flooring on day one of a four-day event. We lived it and experienced it,” reflects Kevin M. O’Connor, CEO, Enhance a Colour.
O’Connor admits that after going through those early years he and the team learned that using the proper equipment and material yielded the best results.
The company regularly creates flooring solutions for limited time events. “Most of the flooring solutions we create are for short-term events with short lead times where service and quality are the key ingredients and giving clients the ability to create the flooring solution they are looking for quickly,” explains O’Connor.
It relies on media from Ultraflex Systems, Inc. The media manufacturer is a valued supplier. For over 20 years they have worked together, first with roll-to-roll vinyl materials and then rubber-backed carpet, which can be dye-sublimated into custom printed carpets.
“Starting with a digital file and using industrial inks, steam, and heat from our U.S. industrial carpet printing machines, we create custom printed carpets up to ten feet wide by any length directly to 16, 18, 24, 36, and up to 45 oz. material,” shares O’Connor.
A recent example, 3,500 square feet of carpet printed for the Delta Airlines Centennial Celebration in October 2025. The carpet transformed the entrance tunnel at Mercedes Benz Stadium with custom graphics and text displaying the history of the airline. Using its industrial carpet printer, Enhance a Colour printed onto material from Ultraflex.
Expertise on Display
Overcoming learning curves, the Enhance a Colour team is making a name for itself in floor graphics.
Oct2026, Digital Output
