By Digital Output Staff
Vehicle wraps aren’t just for commercial use—the automotive aftermarket heavily relies on color change films to enhance consumer vehicles. Demand continues to grow.
It derives “from a combination of customization trends, technological advancements, the dual purpose of protection, and evolving consumer preferences. While the core drivers remain consistent, the market has evolved with innovations in film technology, ecommerce, and sustainability considerations, potentially leading to an overall increase in demand in recent years,” shares Ryan Allen, regional technical specialist, North America, Avery Dennison Graphics Solutions.
The January issue of Digital Output focuses on color change films and their use in the automotive aftermarket. Here, we share some of the product portfolios addressing this niche.
In November 2023, 3M unveiled its 2080 High Gloss Wrap Film, setting a new standard with 250 percent superior reflective image quality compared to industry norms. Available in 12 colors, it boasts an optimized adhesive and patented protective film layer for a seamless, frustration-free installation.
In addition, 3M Wrap Film is a durable, versatile, and eye-catching automotive film available in over 85 colors, textures, and finishes.
Avery Dennison Graphics Solutions
Avery Dennison’s marquee color change film portfolio is Supreme Wrapping Film. This film portfolio consists of over 100 colors and includes films with unique effects and finishes. Supreme Wrapping Film organizes colors by finish category—Gloss, Gloss Metallic, Satin, Satin Metallic, Matte, Matte Metallic, Diamond, Pearl, Extreme Texture, ColorFlow, Conform Chrome, and Special Effects.
Recent additions to the Supreme Wrapping Film portfolio include three new ColorFlow colors—Celestial Satins—Satin Solar Dawn, Satin Frozen Ocean, and Satin Moonstone. The ColorFlow portfolio creates an iridescent effect of shifting color that makes for a dynamic statement.
The Supreme Wrapping Film Rugged series is a collection of films with a rough, textured surface. There are four colors in the Rugged Collection—Rugged Onyx Black, Rugged Combat Green, Rugged Marsh Green, and Rugged Bedrock Grey. These films are ideal for off-road and adventure vehicles.
Finally, Supreme Wrapping Film Obsidian Black. This is a deep, rich black pigment gloss film. The finish is one of the richest black films in the category, according to the company.
At EVOLV’s color change films are a testament to its dedication to innovation and quality. Currently, the collection boasts more than 100 diverse colors and effects, ensuring that customers have a broad spectrum of choices to cater to their unique tastes and requirements.
Each year, EVOLV introduces around 25 fresh and exciting colors, ensuring that its range is always contemporary, vibrant, and in line with what customers desire.
A recent innovation is ULTRAJET pressure-sensitive technology. The overwhelmingly positive feedback from the market underscores its distinction. Professionals and enthusiasts alike praise the ease of installation offered by ULTRAJET, and many have been wowed by the impeccable finish it ensures, making it look effortlessly paint-like.
The SKINTAC HX45000 series embodies the highest quality in the HEXIS film range for vehicle application. The series is composed of a 100-μm, multilayered cast film and a HEX’PRESS technology liner. Its high technical performance and its conformability are ideal for use on curved and textured surfaces.
KPMF, Owned by ORAFOL
VWS IV is a range of premium quality cast PVC films specifically developed for vehicle wrapping. These premium cast products are formulated using the latest advances in chemical and pigment technology to offer exceptional dimensional stability and long-term durability.
The combination of soft cast vinyl formulation and specific adhesive design offers excellent conformability into recesses, and adhesion that allows the film to be removed using heat and/or chemicals up to a period of three years from a range of substrates.
The product range includes solid, gloss, matte metallic, color changing iridescent, sparkling starlight, frozen, and pearlescent colors/finishes.
ORAFOL’s latest color additions to the ORACAL 970RA Premium Solid Color Wrapping Cast portfolio includes gloss mint, matte fjord blue, matte telegram, matte maize yellow, matte indigo blue, matte dark grey, matte cardinal red, and matte lagoon.
ORACAL 970RA is powered by an exciting lineup of over 125 colors. The bodyline hugging elegance of the 970’s matte finish is hypnotic. The high gloss wet paint-like finish offers extreme clarity.
ORACAL 970RA’s full line of colors, finishes, and effects are non-directional, making installations smoother and less stressful.
Color Change Films
For more in color change film trends, specifically targeting the automotive aftermarket, flip through our January 2024 issue.
Jan2024, Digital Output