09.16.2025
Avery Dennison, a leading innovator and manufacturer in the graphics and reflective solutions industry, today debuted its highly anticipated, exclusive Supercar Blondie Collection of four new Supreme Wrapping Film colors. The new collection was curated in collaboration with global automotive influencer, Alex Hirschi, known to her fans as Supercar Blondie.
Driven by a shared commitment to push the boundaries of style and innovation, the new collection delivers unique and future-facing automotive wrap colors designed to make an unforgettable statement. The Supercar Blondie Collection features four bold new shades:
- Matte Dreamline Blue – Inspired by the dramatic hue of Alex Hirschi’s personal Rolls Royce, this serene, futuristic matte finish evokes an aspirational and sophisticated style.
- Gloss Metallic Cosmic Rose – A dynamic, futuristic magenta with a metallic gloss finish that’s out of this world.
- Gloss Smooth Sage – A sophisticated and polished green tone, with a stunning gloss finish, that is on trend for color this season.
- Satin Sunset Ride – A warm and adventurous orange satin that conjures a nostalgic, sun-drenched feel with a smooth finish.
“Alex Hirschi is a true visionary who has single-handedly redefined supercar culture, especially for her highly engaged audience,” said Bethany Nock, Marketing Director for Avery Dennison Graphics Solutions. “This collaboration is about more than just new colors; it’s about partnering with a brand that is constantly driving the industry forward in style and innovation. This collection is a direct reflection of that shared vision.”
These exhilarating new colors are designed to capture the attention of a global audience and provide new, dynamic options for car enthusiasts and wrap shops. Hirschi, as Supercar Blondie, is one of the few women in supercar culture. Her passion for cool cars has blossomed into the world’s largest automotive entertainment brand. Hirschi’s social media audience exceeds 125 million followers who are drawn to her real and unfiltered access to the world’s most unique, inaccessible and extraordinary vehicles.
Avery Dennison Supreme Wrapping Film combines its extensive vehicle color-change film portfolio with outstanding durability, performance, custom versatility and easy-to-apply convenience. Supreme Wrapping Film color change vehicle wraps feature Avery Dennison Easy Apply RS technology, which makes application faster and easier, no matter the skill level of the applicator.
graphics.averydennison.com/swf
