02.25.2025
Avery Dennison today debuted the new Encore automotive window films portfolio, an innovative range of products designed to set a new standard in performance and style for window film professionals and automotive enthusiasts. Featuring a versatile three-tier lineup— Encore, Encore Supreme, and Encore Supreme IR—these films cater to every preference with our “good, better, best” offering. Each film is engineered with dye free, advanced nanotechnology, allowing our new films to resist fading or turning purple.
Replacing Avery Dennison’s previous window film offerings (NR Nano Ceramic, NR Pro, NR and HP Pro), the new Encore portfolio marks the next evolution in automotive film technology for Avery Dennison. The virtually clear automotive window film Shield IR will remain offered by the company as part of the new portfolio of film options.
Developed with a metal-free construction and leveraging the latest in nanotechnology, the new Encore portfolio delivers exceptional performance and enhances compatibility with electric vehicle technology and other modern electronics. Additionally, they block over 99% of UV rays, and have been recommended by The Skin Cancer Foundation.
“Our new Encore portfolio is a game-changer for installers and drivers alike,” said Bethany Nock, marketing director, Avery Dennison Graphics Solutions. “These new films deliver exceptional heat rejection, first-class aesthetics, superior clarity, and long-lasting protection. It’s redefining the driving experience, with premium film performance and a wide range of shades and visible light transmission (VLT) levels to match every style of vehicle. With superior shrinkability and conformability, Encore films also make installation easier than ever.”
The Encore portfolio is available in three film options, structured to meet a wide array of customer needs:
Encore: Dependable and efficient, Encore offers consistent heat rejection, reduced glare, UV protection, and year-round comfort. Choose from four shades (VLT 5% to 50%) to suit your needs.
Encore Supreme: Performance meets style. With excellent heat rejection, enhanced privacy, and a sleek finish, Encore Supreme is as practical as it is polished. Available in seven versatile shades (VLT 5% to 50%).
Encore Supreme IR: Engineered with cutting-edge nanoceramic technology, this premium film ensures outstanding heat rejection, crystal-clear visibility, and lasting protection. Available in six dynamic shades (VLT 5% to 55%).
The Encore line doesn’t just elevate the driving experience—it also addresses installer requirements. Installers will find these films to be user and plotter-friendly, while offering a premium product that satisfies customers needs.
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