By Melissa Donovan
When you have the talent but lack the bandwidth to reach a broader customer base, joining forces with a larger organization is a great option. In 2010, print service provider C2 Imaging became a member of the The Vomela Companies, adding a specialized focus in small format and digital print to the already impressive company.
“Throughout its 75-plus history, The Vomela Companies has grown and diversified its services through an ever-expanding North American network that now includes more than 21 locations and over 1.1 million square feet of production,” notes Teri Mascotti, senior director of marketing, The Vomela Companies.
With over 20 locations, the group expands its expertise across an array of services including point of purchase and promotional, exhibits and events, consumables and collateral, as well as retail décor and branding.
Above: Floor graphics applications produced by C2 Imaging of The Vomela Companies using its wide format HP printers.
Floor Graphics
One of the products the C2 Imaging team leads the way in is floor graphics. The application has always been part of its offerings and suggested to customers for various uses.
“With our work in retail and events, we would consult and recommend brand extension by way of floor applications. During the pandemic, the use of floor graphics expanded to accommodate distancing and wayfinding,” explains Mascotti.
It regularly works with media from Jessup Manufacturing Co. One popular choice is SportWalk. SportWalk is a white textured, printable media. It is a one-step solution for indoor and outdoor event graphics, best used on smooth concrete surfaces such as roads and sidewalks. It adheres to a variety of smooth surfaces, is safe for pedestrian traffic, and maintains its non-slip properties when wet. It is ideal for marathons, parades, retail point of purchase, trade shows, sporting, and other short-term outdoor events. SportWalk is ASTM D-2047 certified and UL410 certified for slip resistance.
Mascotti notes that Jessup SportWalk’s strengths are that it ensures a clean result—especially in high-pressure scenarios where there is zero room for error like weekend or overnight installs.
HP Inc. printers are a common choice when printing to Jessup’s materials. One device that handles a lot of this type of work for C2 Imaging is the 98-inch HP Latex R2000 Plus Printer, with an Onyx Graphics, Inc. Onyx Thrive RIP powering the production. A Zund America, Inc. cutter is used to finish the floor graphics to the exact shape and size required by the customer.
Connected Network
C2 Imaging has completed floor graphics for a number of customers that are used indoors and outdoors; retail environments, zoos, pop-up events, and conference halls—any place where a messaging opportunity is prevalent.
Connections made within the greater The Vomela Companies network empowers its success.
Oct2025, Digital Output
