By Digital Output Staff
Part 2 of 2
Savvy print providers are always thinking ahead, considering new equipment that will add value and serve trends demanded by customers.
In part one of this series, we highlighted Landmark Grafix investing in a new cutter during a difficult period. The risk proved to be beneficial. This week, we highlight a similar story across the pond.
Located in Moorgreen, Nottinghamshire, U.K., Prosign Print & Display is well equipped to design, print, and install a range of large format printing, point of sale (POS), and display products. The company operates roll-to-roll and direct-to-board wide format printing devices as well as flatbed cutters from Zünd.
Prevailing in a Pandemic
When the COVID-19 pandemic took the world by storm in early 2020, businesses in all industries had to consider how to survive and hopefully thrive. Prosign Print & Display chose the latter and focused on growing its capabilities.
An existing user of Zünd technology, the company originally invested in a Zünd S3 cutter to support its own print work. It soon started offering cutting services to other trade customers. Today, it is a master of the technology, processing specialist materials like Xanita for point of sale (POS), exhibitions, and retail items.
To build on the capabilities of the S3, the firm added a second Zünd cutter during the pandemic. The decision to invest in the second cutter was driven from the need to increase production capacity but also the desire to cut materials that they couldn’t previously process. Steve Hardy, managing director, Prosign Print & Display, contacted Zünd and specified a Zünd G3 cutter with upgrade options to meet its growing business requirements.
“While I don’t believe we are unique, I do think that we are one of the very few companies within our business sector that is still continuing to invest and striving to push our company forward during this difficult time,” comments Hardy. “We initially put our neck on the block and purchased our first Zünd in 2013. Since that very first day we have never looked back, our Zünd S3 cutter enabled us to start working towards our goal of becoming a truly bespoke visual communications company. We were able to achieve larger print runs, more intricate cutting, and it also enabled us to become more efficient and therefore cost effective.”
Hardy points out that as a company, Prosign Print & Display is continually looking at ways to add capacity and products to its service offering. “We needed a cutter that would do the same as what the Zünd S3 did with a larger working area. We wanted to start to work with materials such as wood and aluminum. We needed a Zünd G3 and this is when we decided to start talking with the manufacturer about the best way to solve our problems, future proof our business, and ensure that we could keep moving in the right direction.”
Prosign Print & Display offers a number of wide format products. One area it excels in is point of purchase graphics. The company provides free standing display units (FSDUs) as a highly popular and visible form of POS display advertising.
The shop feels FSDUs enable companies to position brands and retail products in a way that has the greatest appeal to a target audience.
The team works with customers from the initial design conception of a display unit, helping give that all-important, impactful presence and help drive sales.
The solutions are printed and then typically cut to shape using its Zünd cutters. They are produced using a range of eco-friendly materials including corrugated and Xanita board.
The shop likes to work with Xanita as it is an eco-friendly, 100 percent repulpable, ultra-lightweight substrate suitable for a variety of business display needs. The fully recycled board offers customers a great alternative to medium-density fiberboard (MDF), particleboard, and non-renewable rigid or foam-filled plastic sheeting for displays. Xanita is only a quarter of the weight of MDF but just as strong so it’s suitable for weight-bearing displays and exhibition stands.
Print businesses are in a unique position during the COVID-19 pandemic. As an essential business, many shops pushed through, offering new products and services at a time where much of the world slowed. By making new investments, print providers like Prosign Print & Display and Landmark Grafix thrive.
Sep2021, Digital Output