Herculite, Inc., an industry leader in technical applications for flexible textile composites, will debut a refreshed Bantex Digital Media brand for inkjet printing of vinyl banners and signs during this year’s SGIA Expo (Booth No. 1892) in Las Vegas, Oct. 18-20.
The brand program includes a new Bantex brand identity, realignment of product offerings, website, collateral materials, sales training for distributors and new product development. Also included in the program is a new distributor stocking program, Bantex Partners.
“The brand support program we’ve launched for Bantex Digital Media was created to support and enhance our distributor network and to better inform end users of the advantages of using Bantex Digital Media,” said Craig Zola, vice president of marketing and distribution for Herculite. “Our emphasis with Bantex is on premier color and image quality and curl-free performance.”
The Bantex brand identity program includes a new logo emphasizing what the company is trademarking as “Bantex ColorSure Technology™,” encompassing how Bantex materials are designed and manufactured for color and image quality. Key features of Bantex ColorSure Technology include U.S.-sourced raw materials and a proprietary composite technology that incorporates superior chemistry and micro-texturing on the surface for enhanced color and image quality.
The new product alignment features six existing products with updated specifications: Bantex® Curl Free™ 13oz Two Sided; Bantex® Curl Free™ 10oz Two Sided; Bantex® Curl Free 10oz Blackback™; Bantex® Premier 13oz Two Sided; Bantex® Premier 10oz Two Sided; and Bantex® Supreme 18oz Two Sided.
“The breadth, depth and quality of the Bantex product line provides an opportunity for printers to reach out to the upper end of the marketplace, particularly to leading brands that value the image and color quality Bantex offer,” Zola said.
Other elements in the Bantex Digital Media branding program include a new website, www.bantexdigital.com, featuring educational videos, case histories and a landing page where printers can submit examples of their work with Bantex.
Also included in the program are new sales collateral materials printed on Bantex Digital Media, trade media advertising and sales training provided by Bill Foster, national sales manager for graphics media. Foster is leading the development of a new Bantex Partners Program designed to improve the availability of Bantex products and help distributors increase their sales.
“The Bantex Partners Program is a win for everyone,” said Foster, a professional speaker who pioneered his own program of systematic selling within the solar protection industry. “For Bantex Partners, we’re featuring them in a locator map on our website for access by sign shops and also providing sales training. The sales training should help sales professionals sharpen their skills in selling virtually any product or service.”
In addition to Foster’s role in creating the Bantex Partners Program, Dan Dix, a 30-year veteran of the industry who was instrumental in forming the original Bantex distribution network, has taken on a new position as business manager of product development and innovation. Dix is focusing on continuous quality enhancement and new product development.
“We are looking forward to meeting with our distributors and end users during SGIA to learn more about their needs,” Dix said. “Input during shows such as the Expo is invaluable in guiding our research and development efforts.”