12.2.2014
Hexacomb is launching Falconwood™, an alternative to wood for displays, exhibits and signage applications.
This latest addition to the Falconboard® family of industry-leading sustainable graphic board products, has been engineered to provide significant advantages over wood including printability, weight and total cost. Now brand owners and retailers can still achieve the visual and tactile experience of wood, but have it delivered at up to 75 percent less weight and at a lower overall cost.
“This product is an excellent alternative to traditional wood components, because it is strong like wood, and looks and feels like real wood, but without the weight and associated high freight costs,” said Tim Bolton, director of business development, Falconboard. “We expect that this product will have a significant impact on the way visual marketers design point-of-purchase, exhibit and signage applications.”
Falconwood features a similar paper-based construction (Hexacomb® honeycomb core and kraft facings) as the other products in the Falconboard graphic board line, plus a thin layer of real wood adhered to a single facing. Cherry and birch are stock finishes, with maple and black walnut offered as options.
Additionally, Falconwood offers excellent deflection strength and significantly-improved printability vs. wood and other materials. It is also a suitable alternative to metal and foam for semi-permanent display and signage applications.
“You can print directly onto Falconwood, using a variety of processes. You can’t do that with wood structures. Also, you no longer have to lay down a wood pattern onto a foam or white paper-based board to achieve the affect. This further reduces printing time and ink cost,” explained Bolton.
Its light weight makes it much easier-to-handle and significantly less expensive to ship than traditional wood structures. Falconwood’s rigid construction enables it to “lay flat” in demanding applications. It also offers superior fabrication capabilities including table and die-cutting processes. Similarly to the other products in the Falconboard line, its paper-based construction means that it can typically be recycled in local corrugated waste streams.
Falconwood is available in thicknesses 4-inches and above. Stock width is 48-inches, with custom sizes available.
