02.10.2026
The International Sign Association (ISA) today announced the launch of Specs, a new AI‑powered knowledge assistant designed to give sign industry professionals instant access to trusted information across Signs.org, SignExpo.org, and SignResearch.org.
Created to streamline information discovery and improve user experience, Specs delivers immediate, accurate, and complete answers to technical, industry, and event‑related questions—allowing members and the industry to get the information they need faster than ever.
“Specs represents a major step forward in how ISA supports its members,” said Lori Anderson, ISA president and CEO. “By giving users a smart, intuitive way to find answers across our platforms, we’re making it easier for professionals to stay informed, make decisions, and engage with ISA resources.”
Key Benefits of Specs
- Instant answers to technical and industry questions
- Fully integrated across ISA’s three trusted platforms
- Saves time, improves decision‑making, and enhances member experience
- Provides responses in the user’s native language
Specs will live on three ISA sites: signs.org, the flagship website for the association; signexpo.org, the sign and graphics industry’s leading tradeshow, education and networking event; and the related organization, signresearch.org, which features industry-leading research from the Sign Research Foundation.
Specs will be able to seamlessly answer questions about content housed in all three sites, without requiring the user to visit each. Specs has been trained for the last six months to better understand ISA content and nuances of the sign and graphics industry. Human help is always available through ISA, however.
