By Cassandra Balentine
Silicone edge graphic (SEG) framing systems are popular in retail and events. The October issue of Digital Output took a look at these solutions’ popularity and more importantly the new, innovative ways they are being used. Differing from their intended purpose, SEG systems act as noise reducers, portable barriers, and more. As the solutions continue to advance, SEG systems’ presence grows.
Trending in SEG
SEG trends involve creativity, ease of use, and cost effectiveness. This display option is not going anywhere.
Brian Ebenger, VP of business development, Xcel Products, Inc., feels that creativity is critical to build a unique, eye-catching message. “Three trends we continue to monitor are a larger SEG that includes a seamless image, a more elaborate shape compared to the traditional box design, and a need for a thinner gauge profile for backlit applications that does not negatively impact light disbursement,” he offers.
In recent months, he has noticed an increase in art galleries interested in new ways to display larger artwork since traditional canvas has size limitations along with a significant price increase in wood frames. “Photographers also inquire about SEG for larger backdrop options and ease of installation when changing out the printed image.”
Ryan McCartney, strategic account manager, Showdown Displays, explains that the product itself is the actual trend. “But, beyond that, shipping SEG is more economical than traditional rigid substrates. Therefore, we are seeing an uptick in graphic changeover. Once the consumer has the frame, swapping out graphics is a breeze.”
Light boxes and backlit displays are trending for interiors, retail stores, and trade show exhibits. “Lighting enhancements and improvements are always top of mind. Trade show displays using light boxes are different than that of retail and interiors. Perimeter lighting is not always sufficient for interiors and we offer various lighting solutions best suited to the environment,” shares Natalie Whited, VP of marketing, Orbus Exhibit & Display Group.
Mike Morrison, national sales director, WS Display, sees continuing efforts in trying to make hardware solutions easier to execute SEG applications, along with cost-effective solutions as budgets are increasingly challenged.
In SEG finishing, Jordan Hueth, Southwest regional territory sales representative, Global Imaging, Inc., says speed, quality, and doing more with less labor remain the focus of equipment manufacturers. “Cutting, sewing, and finishing used to demand many labor hours and are now being done with a single person in a fraction of the time.”
Steve LaMarsh, director of business development, Display Source Inc., believes companies are broadening the application of SEG beyond squares and rectangles. “Cubes, triangles, and curves of all kinds are now common features where SEG is involved.”
Pop up spaces are growing in the U.S. market as retailers go where the people are to make shopping easy, convenient, and fun. “Quick set-up and versatile accessories like display shelves make SEG a strong player in the niche. Fabric light boxes continue to show fast growth in the SEG segment as a percentage of sales and they provide a high-end, eye-catching effect like no other sign media available in the world,” he says.
The Right Stuff
SEG frames are attractive to print buyers, and as such, appears to be just about everywhere. “Dye-sub fabric is dominating at events and retail. Our production in fabric has grown dramatically in the past few years as it has taken its hold in the market,” admits David Nanamaker, national sales manager, Expand.
The newest trends as noted here are fueling demand and ensure SEG systems will continue to be used.
Oct2022, Digital Output