PremEx Solutions debuted their latest HP DuraVibe Latex Fabrics at the International Sign Association (ISA) Expo in Las Vegas April 20-24, where it was the digital fabric show stopper. HP, after thoroughly testing, is embracing these initial fabrics for décor, with more offerings to come in the near future.
DuraVibe also received praise in the HP Lounge at the 2017 Coachella Valley Music and Arts Festival, where festival- goers digitally designed and printed custom bandanas on site using DuraVibe 100% cotton fabric for latex. “This is the perfect example of what is possible using DuraVibe fabrics”, said PremEx Partner, Mark Sawchak. “The possibilities really are endless, so seeing so many custom designs come to life is fascinating. The HP Lounge did a wonderful job at harnessing the power of digital textile printing beyond the popular signage we see so much of.”
The boundary-breaking DuraVibe solutions will next be showcased at FESPA May 8-12 in Hamburg, Germany. Premier Textile’s booth, # B6-E66, will have new offerings of natural fabrics and cotton blends with latex fabric finishing along with the other DuraVibe fabric solutions for digital textile printing.
DuraVibe specialty fabrics are unique in the digital textile marketplace. Their color vibrancy, fabric hand and durability are unprecedented. The DuraVibe Latex Fabrics offer HP Latex Gen3 Ink users a new vertical to produce décor fabric with an attractive profit margin.