Global Imaging, a leading distributor of grand format digital printing equipment, announces that beginning immediately, they will begin distributing PrinterEvolution products under the original manufacturer name ‘ATPColor’, to simplify their branding initiatives and streamline internal operations.
PrinterEvolution has been one of the Global Imaging family of brands since 2011. These printers have always been manufactured in Italy by ATPColor, an Italian manufacturer of digital textile printers since 2003. With the strength of ATP’s engineering, PrinterEvolution has become one of the industry’s most successful brands of digital textile printers and has installed over 100 units throughout the U.S. and Canada over the 10 years since its inception.
Greg Lamb, CEO of Global Imaging, stated, “PrinterEvolution has been one of the strongest brands inour 26-year history since its pioneering product, the Evo33, all the way through to the most recent 5-meter D Series with an inline calender. While we’ve built a solid base of customers under this brand, there’s never been any secret that the products were being designed and built by ATPColor in Italy. We feel this is the right time to simplify our own branding efforts and strengthen ATPColor’s worldwide presence by making this transition.”
The timing of this branding transition coincides with the unveiling of the newly redesigned ATPColor OneTex and OnPaper digital textile printer platforms. These product lines are to be considered the next generation of PrinterEvolution machines as the PrinterEvolution Eos Series, D Series, Kayo and T Series printers are phased out, making way for the ATPColor OneTex and OnPaper.
While the PrinterEvolution brand will no longer be used to market these devices, service and support of existing serviceable PrinterEvolution and new ATPColor devices will continue uninterrupted through Global Imaging.