FDC Graphic Films, Inc. has launched a support program for its customers to help them begin the road to recovery from the COVID-19 pandemic.
Each week for the next six weeks, the company will be sharing new products and cost-savings measures for its customers to help them succeed in the second half of the year and beyond.
“We’re going through this journey of recovery together. No one has a crystal ball of what the future will bring,” said Laura Reid, FDC vice-president of marketing. “We want to support our customers in all ways possible.”
FDC’s distributors will want to look out for weekly emails on Tuesday during this six-week program for special product launches and promotions.
To jumpstart the recovery support program, the company has introduced a new color, Rose Gold (224) to FDC’s Lumina® 4200 product line.
This new color allows for a beneficial opportunity for FDC distributors to communicate with customers as they re-open.
This intermediate ultra-high gloss calendered vinyl is recommended for outdoor and indoor uses where a high-quality marking film is needed for flexibility, durability, and resistance to sunlight.
It can be used for architectural signage, point-of-purchase graphics and decals, banners, striping, window graphics, and lettering.
Typical applications for the Lumina® 4200 include:
Floor Graphics – Paired with laminate like Lumina® 7051 for social distancing messaging.
Windows – To indicate being open for business, hours of operation, and/or limited capacity messaging.
Coroplast Signs – To indicate hours of operation, being open for business, appreciation, and even “Class of 2020” messaging.
Shield Guard Decoration – For branding and personalization.