01.13.2026
Registration opens today for ISA International Sign Expo 2026, the must-attend event for the sign, graphics, print, and visual communications industry. The event will be held April 8-10 at the Orange County Convention Center (South Halls) in Orlando, with pre-conference workshops on April 7.
Those looking for a competitive edge in the sign, graphics, print, and visual communications industry will find it on the expansive trade show floor, in business-defining networking events, and in thought-provoking education sessions.
Attendees can see hands-on demos of the latest sign fabrication equipment, tools, and products, explore strategies for mastering AI and enhance their ability to exceed client expectations.
“ISA International Sign Expo capitalizes on the creativity in our industry and the opportunities that this current environment presents,” said Lori Anderson, ISA president and CEO. “The things that attendees love about ISA Sign Expo—seeing the latest products and making important connections—will certainly be there. But we’re leveling up the experience to address real-world challenges and enhance the elements of the show that attendees tell us help them make key buying decisions and grow their businesses.”
Some of the highlights:
- A massive show floor features hundreds of products and services driving innovation in the sign and graphics industry. Attendees can see product demos and talk with experts who know how to leverage their equipment for business success.
- Education sessions will not just be in a classroom setting but will take attendees to the show floor where they can see products and ideas that address what they’ve learned. Some of the hottest topics facing the sign and graphics industry will be addressed, including scaling your business, strategic planning, project management, and implementing AI for operational efficiencies.
- Hands-on learning across the show floor, including interactive competitions in The Wrap Experience and Sign Shop Spectacular! and bite-sized sessions in the Learning Lounge.
- Larger scale events like Women Leading the Industry, ISA Install and ISA ROCKS! return. Smaller scale, informal meetups centered on timely topics will be hosted in The Hub.
- SEGD returns with a co-located event, offering a concentrated series of a la carte professional development opportunities for those in the experiential design and sign industries. Across four days, attendees can participate in two in-depth bootcamps and a pair of curated tours that highlight the craft, innovation, and collaboration at the core of wayfinding, placemaking, and fabrication.
