11.14.19
You’ve heard about Squid and the unique way it dresses up windows, and now it’s available for latex ink technology, exclusively in the U.S. through LexJet.
LexJet customers can now leverage a latex substrate that dries instantly and emits zero gasses, thus providing end users with a safe and non-toxic material that’s ideal for any setting, including hospitals, day care centers and clinical environments. By utilizing the versatility of HP latex, Squid enables distributors and end customers to maintain accuracy, superior print quality and a stylish look and feel when printing solid colors to its polyester yarn. Latex is renowned for its highly versatile applications, ecofriendliness and high-quality reproduction. Making it the ideal solution to introduce print to every space when combined with the sleek design properties that architects and interior designers attribute to Squid.
“The print market is in a constant state of change, and that means customers are always looking for innovative and highly qualitative ways to express their designs,” says Johan Bonner, Managing Director at Squid. “Quality is always at the core of what we do, but that doesn’t mean it has to be at the expense of creativity. The customization of interiors is on the rise, and the versatility of textile printing has a huge role to play in that. With our HP latex-ready Squid solution, we’re excited to give creators even more ways to utilize our window application.”
Minimalist design with multiple applications
Print service providers who specialize in signage and interior decoration can now extend the breadth of their media portfolio in partnership with LexJet, utilizing the versatility of HP latex printing via the latest trends in personalized textiles and customized interiors. For designers and architects who love Squid and want to keep innovating on its adhesive fabric, this latest adhesive solution enables them to incorporate honest and noble materials that avoid plastics where possible.
“Printers are constantly looking for new ways to express their creativity, and that’s a passion we share,” says Justin Lehman, VP of Sales at LexJet. “From print shop owners looking to leverage the latest innovations in signage and interior design to brand managers delivering a safe and odorless product to their end users, Squid’s HP latex-ready solution is a unique prospect that’s bound to turn heads and catch the eye.”
Squid has many design and eco-friendly benefits, such as:
Prints easily using wide-format technology, including solvent, eco-solvent, UV-curable and latex
Crisp output is ideal for branding or advertising messaging
Reduces glare and reflects heat from the sun
Creates privacy
Resists humidity and has antibacterial properties
Can be used printed or unprinted
Fire retardant and PVC-free
Alternative to plastic film products typically used for window graphics
Squid is available in six base colors (latex is only available in Chalk) to provide a variety of warm, contemporary and minimalistic finished looks. Because the adhesive is only placed on the fibers of the textile, Squid still provides a bit of transparency while still blocking about 1/3 of the sun’s energy.
