03.06.2026
The Gilman Brothers Company is pleased to announce the appointment of Ryan Baxter as Director of Innovation & Design, a newly created role designed to accelerate the company’s creative impact, strengthen its commercial strategy, and elevate customer-facing storytelling across all the market segments we support.
With more than 25 years of experience in retail marketing, creative direction, and structural and graphic design, Baxter brings a rare blend of storytelling expertise, brand strategy, and manufacturing‑savvy creativity. His background includes leading national design teams, developing high‑impact point‑of‑purchase solutions, and partnering directly with enterprise customers to drive sales performance through persuasive visual narratives.
In this role, Baxter will collaborate directly with the commercial organization to advance the sales cycle and enable brand owners to fully visualize the differentiation, value, and growth potential of Gilman Brothers products, beginning with the company’s wall décor and retail portfolio. Embedded within the sales process, he will deliver strategic pitch materials, elevated presentations, mockups, renderings, and customer‑ready storytelling tools that bring solutions to life, strengthen buyer conviction, and open new avenues for partnership.
Quote from Ryan Baxter
“Joining The Gilman Brothers Company is an opportunity to bring together everything I’m passionate about: storytelling, design, manufacturing, and partnering directly with customers to create something truly impactful. The team here is pushing the boundaries of what is possible in wall décor and graphics, and I am excited to help translate that trailblazing mentality into compelling stories and visual solutions that drive growth.” — Ryan Baxter, Director of Innovation & Design
Ryan lives in beautiful Bentonville, Arkansas with his fiancée Crystal and their two twin black cats Eddie Van Halen and Yngwie Meowmsteen. Having grown up in Milwaukee, Wisconsin, he is a diehard Green Bay Packers fan, an avid reader, and obsessed with cinema. As a longtime musician, he’s been fortunate enough to tour both the US and Europe and still enjoys hitting the road to travel with Crystal anytime they can escape for an adventure to catch a concert, sample the best local foods, or find the best record shops. In his spare time, Ryan curates his massive toy collection, and runs a local toy store.
Quote from Ari Luna, Director of Enterprise Sales
“Ryan has an extraordinary ability to translate a brand’s vision into compelling visual narratives that drive commercial results. His leadership will elevate how we support our strategic partners across every industry segment and materially enhance our go‑to‑market execution. We are truly excited to welcome him to the Gilman Brothers team.” — Ari Luna, Director of Enterprise Sales
