The Wrap Experience returns to ISA International Sign Expo, May 4-6 in Atlanta. The Wrap Experience, powered by the International Sign Association and The Wrap Institute, includes an interactive booth area with a wide range of the latest products.
The Wrap Experience also includes the Never Stop Learning Wrap Contest, which brings together wrap experts and novices for a competitive, instructional and fun event. Justin Pate, well-known as the expert in vehicle wraps, hosts and moderates three instructors who train teams in wrap techniques. The teams have 90 minutes to complete a wrap project and are then judged on the quality of execution. Instructors, meanwhile, are judged on the quality of their teaching. Prizes will be awarded each day to winners.
“It’s exciting to bring The Wrap Experience back to ISA International Sign Expo,” said Craig Campbell, ISA’s vice president of business development. “A lot has happened in the industry in the last few years, and this will offer a great chance to see those products up close and in use. With some of the most sought-after trainers in the industry, the contest offers personal instruction to help wrap artists improve their techniques as they explore these new products.”
The Wrap Experience is sponsored by 3M, Avery Dennison, Arlon, KPMF / ORAFOL, Cutworx, Mutoh, Onyx Graphics, NT Cutter, YelloTools, POD Steamer and Race Ramps.
ISA International Sign Expo also includes a day-long pre-conference workshop, “Business Boot Camp for Wrap Professionals by Avery Dennison.” Pate and John Deuver, owner of WrapIQ, will focus on the business aspect of a wrap company, including sales, marketing, ownership and upselling.