By Cassandra Balentine
Part 1 of 2
Traditional vinyl banner materials are utilized often for a variety of wide format applications, even as alternative solutions emerge.
Brian Ebenger, VP, business development, Xcel Products, Inc., points to use in billboards, trade shows, retail, point of purchase, and political signage.
Aarona Tesch, product marketing manager, GBC, ACCO Brands, adds that pull-up and retractable banners and welcome displays are also popular.
Material Evolution
From increased durability to lighter weights, traditional banner materials continue to evolve.
Ebenger says banner portfolios have significantly expanded over time to offer more options whether it be a more durable product, lighter weight for installation/shipping, or larger size rolls to increase efficiency. “PVC-free options are now available as well for companies that have a strong ‘green’ initiative.”
Tesch notes that traditional banner materials have moved towards multi-purpose uses to reduce costs. “More customers want flexibility in the use of their banner materials from simple signage to display graphics, event displays, or retail signage. The ability to use the same materials for multiple purposes guarantees brand and color consistency in addition to the cost savings.”
Ebenger adds that new equipment typically always impacts the way print providers utilize banner materials. “As new equipment is being developed, a lot of research and development with flexible media suppliers is completed to ensure the new equipment exceeds expectations. New equipment is typically faster, can hold heavier rolls, increased quality, and in some cases automated. Banner suppliers can now offer a wider range of products, larger rolls, and see improved consistency with their products.”
These advancements have affected how print providers (PSPs) utilize traditional vinyl banner materials today, sometimes eliminating or reducing the need for them.
“PSPs are using traditional vinyl less due to advancements in print technology. You can create a banner material look without having to use traditional banner material, with media such as fabric, PVC media, and canvas,” shares Tesch.
Something for Everyone
Traditional vinyl banner materials are still an important tool in many PSPs’ arsenals. Advancements include more durability, lighter weights, and larger roll sizes.
The next article in this series features round up of select banner materials.
Jan2023, Digital Output
