By Cassandra Balentine
Part 2 of 2
The potential for transit applications is impressive and can encompass everything from subway stations to taxi tops, locations where consumers walk and drive by each day in masses.
Last week, we profiled Industry Sign & Graphics, a company well versed at providing fleet graphics to its loyal customers. This week, we extend beyond traditional vehicle wraps and look at the opportunity provided by surrounding areas.
Did you know an airport banner could receive up to 60,000 views per day or anywhere from 35,000 to 65,000 impressions per location per day on a large digital billboard? Blue Line Media LLC does. The advertising agency specializes in providing advertising through transit applications, including graphics for advertisements situated on billboards, busses, bus stops, benches, malls, airports, taxis, gas stations, bars, and subway trains and stations.
The company operates in more than 300 cities nationwide, targeting different markets, which include several popular areas with the majority in the U.S. and Puerto Rico. It services a range of clients, including big brands such as H&R Block and Humana, to government agencies such as the Center of Disease Control and Prevention and the U.S. Department of Homeland Security.
In business since 2005, Danny Pouladian, director, Blue Line Media, says the company focuses on transit graphics all day, every day. It works to connect clients to secure transit advertising spaces. The graphics are produced by its national network of printers, then shipped and installed on location.
Transit advertising contracts are typically month to month, and the lead time is generally three weeks from the receipt of a signed agreement and creative files. Specific rates are based on the market and timing.
The dimensions and specifications of each advertisement vary by format. Below, we highlight several campaigns set up by Blue Line Media.
Intel Corp. recently hired the company to place ads inside the New Orleans, LA airport to reach attendees of the SC14 supercomputing convention. A selection of large banners was placed in select areas in order to reach arriving passengers.
Various creative elements helped commuters find the company at the convention.
Blue Line Media estimates that airport banners achieve a range of 40,000 to 60,000 views per advertisement per day. Sizes vary depending on the airport and placement. According to the company’s website, costs range from $15,000 to $30,000 per advertisement for a four week period.
During a recent National Association of Convenience Stores convention, Johnson & Johnson promoted its Tylenol with the help of taxi tops.
Blue Line Media suggests that its taxi top advertisements range from $200 to $500 per advertisement for a four week period. Graphics are 48×14 inches and are expected to receive approximately 9,000 to 12,000 impressions per advertisement per day.
In addition to taxi tops, advertisements are available on trunks, TVs, as well as a full wrap of the vehicle.
Billboards and Bus Shelters
Blue Line Media also facilitated marketing for Hollywood Studio’s 23 Blast movie, which took place on billboards and bus shelters.
According to the company, Ocean Ave Entertainment, through its agency Sawyer Studios, engaged them to roll out advertising on billboards and bus stop shelters in ten major cities across the U.S. to promote the movie.
Blue Line Media advised and placed the boards in areas with high concentrations of sports fans, since the movie is sports related. Working with Sawyer Studios, the advertising agency identified areas that are densely packed with football fans.
The billboards and bus shelters were seen in Atlanta, GA; Cincinnati, OH; Dallas and Houston, TX, Indianapolis, IN; Lexington and Louisville, KY; Orange County and San Jose, CA; and Phoenix, TX.
Bus shelter ads from Blue Line Media are sized to 47.5×68.5 inches or 69x48x70 inches.
A variety of billboard ads are available through Blue Line Media, including a large billboard of 48×14 feet; a 30-sheet poster, or medium billboard, sized at 22 feet, 8 inches by 10 feet, five inches; small billboards sized to 11×5 feet; and a large digital billboard with LED, which is 48×14 feet.
Transit applications provide an excellent opportunity for both advertisers and print providers. These graphics dress up drab subway stations and add flair to vehicles while presenting mass views for big and small brands alike. When it comes to branding, it is important to offer out-of-the-box solutions that both draw attention and provide a maximum impression.
Apr2015, Digital Output DOTA1504