4.18.2016
Nothing is more essential to the success of a design or advertisement than eye-popping color and graphics. Products with a wide range of available colors provide installers with the maximum amount of creative potential and possible design options. Building off the longstanding success of 3M Opaque Graphic Films, 3M has announced the addition of 22 new colors to the product lines alongside the introduction of the 3M Controltac Graphic Film with Comply Adhesive Series 180mC, which features innovative micro comply air release technology.
The 22 new colors run across all three lines of 3M Opaque Graphic Films, including 3M Scotchcal ElectroCut Graphic Film Series 7125 and 7725 and 3M Controltac Graphic Film with Comply Adhesive Series 180mC, raising the complete color palette to a total of 84 colors. Designed to fit most surfaces, budget and application, 3M Opaque Graphic Films offer a versatile and dynamic option for rebranding anything from a single plumber’s van, to an entire fleet of corporate delivery vehicles.
“At 3M we work tirelessly to push the limits of innovation, and continue making enhancements to the products and services we already offer,” said Paul Amos, marketing manager with 3M Commercial Solutions. “When making the decision to expand the color palette of 3M Opaque Graphic Films, we conducted extensive global research on growing color trends emerging across the market, helping inform us which new shades would be best.”
3M Controltac Graphic Film with Comply Adhesive Series 180mC is the newest 3M Opaque Graphic Film. The product features a micro comply air release pattern for smooth graphic appearance, ease of installation and excellent application tape adhesion to liners for cut letters and graphics.
“With 3M Controltac Graphic Film with Comply Adhesive Series 180mC, installers will benefit from the advanced micro comply technology, which includes non-visible air release channels,” said Jane Magnuson, product marketer with 3M Commercial Solutions. “Available in both current and new colors, 180mC offers incredible installation and design versatility, especially if combined with the growing specialty line of 3M™ Overlaminate Series 8900.”
3M Opaque Graphic Films are incredibly functional, but the dynamic aesthetic they bring to vehicle graphics is what truly sets them apart. For over 20 years, Jim Thompson, owner of Pro Master Plumbing in Minneapolis, MN drove the same van everyday, featuring minimal branding. In 2015, Jim knew he was in need of a change, and brought his newly purchased van to Brand Ink, a local graphic shop, for a complete rebranding overhaul. Collaborating on the design with Brand Ink’s design team, Jim selected a vibrant partial vehicle wrap featuring 3M Opaque Graphic Film in Peacock Blue and Black to comprise his business’s new look. The finished product has made an immediate and dramatic impact on the business.
“It’s a real attention grabber, and I couldn’t be happier with the finished product,” said Thompson, owner of Pro Master Plumbing. “I notice a lot of people looking at it, and I’ve had people approach me looking for business just because they noticed my van.”
3M Opaque Graphic Films, are made in 48” and 60” width rolls and are backed by the 3M MCS Warranty, which provides confidence that the films will perform to meet customers’ expectations.
